I Placed a $30 ad on Facebook. Then my PayPal balance started to disappear.

This is what my ad looked like.

I’m usually pretty good at catching phishing schemes. The dead-giveaway? Usually a gmail address. But be warned, professional scammers are experts at social engineering. They know how to push you buttons. I’m sharing this to maybe prevent some other person from a similar experience, which was far from pleasant.

I have never had much luck with advertising but decided to give Facebook a try to gather order for the pre-release of my Curse of Dead Horse Canyon Trilogy ebook. I created a post (shown above) and submitted it with a campaign limit of $30. The post was accepted and their AI even created a couple other texts for it so it wouldn’t be repetitive. So far so good.

It no sooner went live and I get an email, supposedly from Meta, telling me my post violated their community standards with a bunch of nonsense about copyright violation and all sorts of other stuff you see below. My first reaction was anger followed quickly by frustration.

Why did they accept the ad, then reject it? Why didn’t they say something first?

Meanwhile, I set out to correct it and clicked the email’s “Request for Review” button.

What followed was a form where I had to fill in all my Facebook information, i.e. preferred emails, date of birth, and of course, my password, along with why there was nothing wrong with my post.

Big mistake!

When I went to my Facebook account to check on the ad, it was running and everything looked fine.

(It shows as not delivering because this screenshot was taken after I realized what was going on and cancelled my credit card)

What was going on?

About then I realized what happened. I looked back at that email and saw it came from a gmail address. After slapping myself upside the head, I set out to do what I could to preclude what was sure to follow.

In other words, with access to my Facebook business account they could easily find my credit card information.

I cancelled the credit card, which of course also cancelled my ad for nonpayment. Not wanting to do that, I added my PayPal to pay one of the invoices that was around $30 and looked legitimate, though a bunch of other charges were starting to accumulate that I didn’t understand. I figured if I paid one it would at least turn the ad back on.

A few had hit my Discover Card, too. When Discover texted me whether the first charge was okay, I responded it was, since I hadn’t yet figured out what was going on, much less expected additional charges.

Being rattled already, combined with the complexity of the Facebook/Meta business site, it was impossible to figure out what was happening or find the right menu to do anything about it.

I did discover some unknown Muhlenberg Life Company in my business profile with a bunch of obviously fake names and emails that I was unable to delete.

Then I realized Meta was charging my PayPal account–charge after charge after charge–the balance dropping to zero before my very eyes!

OMG!

I took what was left and sent it to my son-in-law to keep them from getting it all. Then I really panicked when I realized my bank account was also on PayPal as backup! Holy crap! When Pay Pal went to zero they’d start in on my bank balance! Then I really panicked, but was able to delete my bank from PayPal before that happened, thank heavens, and my Discover card on there was already cancelled.

Meanwhile, further digging on the Meta site indicated another ad on my account I didn’t place and couldn’t open, but had a daily spending limit of $5,000!

Meanwhile, I was getting more messages through Facebook and Instagram with the same bogus message with minor variations indicating they were from other people! By then I’d figured it out and fired back a rather nasty reply.

So consider yourself warned that a multitude of low life out there is on to this scheme!

The fact that Meta has no means of contacting an actual person or even a chatbot, my only choice was to send a frantic message to Meta about the situation. Then I went about changing passwords to just about everything.

nd by the way, that was done on Facebook very early on, but somehow these sleazeballs still had access to my account, which was apparent when I saw a transaction log of when they changed the spending limit. My daughter pointed out that I may have had to check an option to “log out of all devices” after I changed the password, but I didn’t see that option on my desktop computer, but it must have allowed them to remain logged in or perhaps in long enough to see the new password.

Several hours later I got a message from Meta. They’d investigated, found my account had been compromised (duh) and refunded all the bogus charges.

Whew!

However, this did nothing for the years it felt like were stolen from my life from the stress or the fact I still have to deal with getting a new Discover card, changing the number for all the utility companies and other services that go to that card, and probably doing the same with PayPal, though if I’m lucky, the regular charges may come through okay. As long as it’s not Meta!

I snarled when I saw PayPal took a fee from when I sent the remaining balance to my son-in-law. I don’t know about you, but if a digital currency will help us exchange funds without these ridiculous fees all over the place, I’m in.

I’m grateful this turned out to be no worse than an afternoon spent in a state of sheer panic. Too many are not so lucky. I do have fraud protection through my Discover Card, but if they’d gotten to my bank account I don’t know just how much that would have covered since I’m sure the coverage has a limit.

I still wonder what that other ad might have been and what they gained from it, if anything. When they discovered my Discover Card was no longer accessible was it simply retaliation?

Lessons learned:

1. Never advertise on Facebook. Period. Maybe it works for some, but unless you have thousands upon thousands of followers or already a best selling author it’s not likely to be effective. Looking at the statistics on there for when they were posting like crazy was pretty telling. Two responses with over 900 impressions?

C’mon!

I should have known because it has never done me any good in the past, making me guilty of violating Einstein’s statement, “Insanity is doing the same thing over and over and expecting different results.”

2. If you use PayPal, rethink those backup payment sources! After they wipe out the balance, charges will go to your credit card or, heaven forbid, your bank! Don’t be naive to how easy it would be to empty it out once they get access.

3. Pay attention to the authenticity of any email, no matter what the circumstances. AI has made it not only possible but way too easy for scammers to make them look legitimate.

They got me with the phishing email because it was timed perfectly. I reacted exactly as planned, wanting to rectify the situation and handing over everything they wanted. These scumbags are professional thieves. They’re tech-savvy and know how to dupe people. Every time I get a phishing email I report it to reportphishing@apwg.org. I have no idea whether they do anything about it, but it may at least get it listed as a scam somewhere.

4. Don’t leave credit card information on social media sites where someone can access it if they hack that account. I have two-factor authentication and do not know how they managed to get in with just my password, but somehow they managed it. If perchance you do run ads, I recommend entering the information when its needed versus leaving it out there.

5. Pay attention to those mass “Data Breaches” that happen all the time with major corporations. Changing your passwords when that happens is a nuisance but highly advised because you don’t always know exactly what they got. Once they have one password, there’s no telling how many other things they may get to. We tend to be too trusting and casual putting that information out there.

6. Be sure to protect your credit cards, even when they’re in your wallet. Shields that look like another credit card can prevent the RFID chip from being read remotely, even by someone you pass on the street. There are wallets available as well with that protection built in.

7. When your credit card company messages you about a charge, give it serious thought before responding. If nothing else, they’re acutely aware of frauds and are likely to know something you don’t.

8. If you ever have to change your Facebook password, be sure to log out from all devices first.


I shared this harrowing experience in the hope it may help someone out there avoid such a debacle. I’m usually smarter than this, but they suckered me in. Just like the rogue movers who scammed me two years ago when I moved from Texas to New York. (You can find my blog about that here.) Do yourself a big favor and learn from my mistakes. If everyone was smart enough not to fall for their tricks and it wasn’t profitable, they’d go away. We must do our best as individuals to make that happen given the sorry state of the world these days.

On a side note, switching to my persona as a professional astrologer, the worst of this has developed during the astrological transit of Neptune through Pisces, which has placed the planet under a deceptive fog beginning April 2011 through August of that year. Then he went retrograde and backed into Aquarius until February 2012 when he returned to Pisces. Gratefully, this is about to end when Neptune goes into Aries today (March 31, 2025).

Yay!

Be warned, however, that Neptune will return to Pisces for a short jaunt from October 23 until January 27, 2026, then eventually return to Aries which will last until May 23, 2028, when he goes into Taurus.

Historically, Neptune went into Pisces the last time February 17, 1848. Needless to say, as an outer planet of our solar system, it moves very slowly. Retrograde motion kept him in Pisces until April 12, 1861, when he first dipped into Aries–the very day the Civil war began on April 12, 1861. He went back into Pisces for awhile after that due to retrograde motion, returning to Aries for the long haul on February 14, 1862.

What will this ingress bring? As the Neptunian fog of deception dissipates and people rebel against what they’ve been subjected to, will another Civil War follow?

Time will tell.

Meanwhile, learn from my mistakes.

Today’s Writing Tip

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There are so many social media platforms these days that maintaining a presence on them all is a full-time job in itself. The real question is whether they’re doing you any good versus being no more than a time-suck on your precious time?

It will take a bit more of your time, but could turn out to be well worth it if you try concentrating on each one separately for a specific trial period to see if your ROA is justified. Those that don’t perform, don’t waste your time; those that do, increase your efforts in that venue. If none of them do you any good, consider whether there is something fundamentally wrong with your posts. One thing to remember is that people’s eyes glaze over if all you do is hawk your books. Give them something informative or entertaining.

Today’s Writing Tip

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Social media can be a virtual blackhole for your time and creativity, especially if you maintain a presence on several. Using the same post for as many as possible, which will undoubtedly reach slightly different audiences, can help save time as well as your sanity. Maintaining a list of posts that you can cut and paste versus creating each time is another time-saver.

In some cases, it’s worth it to take a class or spend some time on the various apps to discover some of the tricks that increase efficiency. For example, Pinterest is more than a place to post cute pictures. You can include a link to your website or a buy link after grabbing a potential customer’s attention with an original graphic or meme.

Today’s Writing Tip

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It’s been said that everyone on Twitter is talking and no one is listening, unless, of course, you’re already famous. Thus, it’s a somewhat iffy social media platform for book marketing. Any success you have on this platform will be directly proportionate to how many followers you have and their quality.

Whatever you do, don’t ever buy followers! The chances of them having the slightest interest in your books is so low, you probably have a similar or even better chance of winning the lotto. One thing you can do to try and place your tweets in the right news feeds is to use appropriate hashtags. It’s still a huge crap shoot, but does increase your chances slightly.

“How to Crush Social Media in 2-Minutes a Day” –Yeah, right.

howtocrushsocialmediccvr

I generously gave this book two stars when I reviewed it on Amazon, only because the author does demonstrate knowledge of the subject. While she has numerous good ideas in this book, I did not find any advice on how to “crush social media in only 2 minutes a day.” While the advice given for the different social media apps is probably sound, it would take considerable effort and, in many cases, a steep learning curve to implement.

Face it, there is no way to do as the title promises unless you hand it all over to a promoter or admin assistant.  Being able to deal with your social media promo nightmare in a few minutes a day is nothing more than a pipe dream unless you dump it on someone else. MAYBE if you spent six months or a year, laboriously implementing all her ideas and putting them on auto-pilot, if even possible, you could make progress. But the way I understand time in the real world, that is a far cry from two-minutes a day.

Thus, I find the title entirely deceptive because it does not deliver on the hope that drove me to read it. Okay, believing such a thing was even possible showed incredible naivety on my part, right up there with people who expect to solve their financial owes by winning the lotto. But that is only part of why I was so irritated. On top of being a big fat lie, it appears that the author is not a native English speaker. The grammar is atrocious and often makes it even more difficult to understand what is being said. Intensive editing by someone more familiar with the language is definitely called for.

Looking at the ranking of this book on Amazon, clearly this author does know how to play the social media game. For example, including this book in the “finite mathematics” category is ridiculous. I suppose if nothing else, it’s an example of the low standards people maintain these days for honesty and proper delivery on a promise. The lesson here is the way to get a best-selling book on a hot topic is to promise something everyone wants but can’t have, then not even bother to polish the prose. Then you categorize it in obscure, remote niches where it can obtain a high rank. Nice.

Then there’s the matter if this book were made into an audio book as it’s written–it would be hilarious.

If the first book in this series is anything like this one, I have no idea how it got so many 4 and 5 star reviews, other than to say those people either didn’t read it, were semi-illiterate, or were friends of the author.

I will admit, the advice is sound. However, good luck putting it all in place. I suspect this book is part of the author’s MBA and does show research and knowledge. It would probably work if you got through it all. But to me, I find the title so irritating along with its contrived rankings that I consider it an example of an indie snake oil salesman. It does demonstrate, however, that you can sell anything if you know how to promote it. The inherent dishonesty, however, as you can probably tell, really pisses me off.

If you feel inclined to wade through the fractured English, you can find a copy on Amazon here.

Interview with YA Author Shannon Thompson

Shannon Thompson

Shannon Thompson is a young, upcoming author with a bright future. She’s beautiful, talented, intelligent, perceptive and in touch with today’s young/new adults in a way that truly explains and assures her success. As you’ll be able to tell from her responses below, she is truly an amazing person. This young woman has her priorities straight and is definitely going places!

1. You wrote your first novel at sixteen. Had it been brewing inside your for a while or did it come upon you as a rush of inspiration?

My first novel was inspired by a dream I had, but I turned it into a novel after my mother died. Her sudden death had a profound effect on me. I knew I wanted to live doing what I loved, and I already knew how much I loved writing, so I began pursuing my dreams of writing right away.

2. How did you find time to write when you were in high school? Did you participate in extracurricular activities or did you shun them for writing?

I always find time, no matter what’s going in my life. In high school, I had a full-time job, and I was in tennis, Goal O, and yearbook on top of writing my novels. If you want to find time, you can. It just takes sacrifice. You might have to use that Friday night for writing instead of seeing friends. For me, it is always worth it because I love writing.

3. What did your friends think of your writing? Were they excited for you and supportive or did they think you were a little weird?

When I was in high school, most of my friends were very supportive, but I also believe most of them thought it was a “just for fun” thing I did after school. It wasn’t until I got older that I began hearing, “Are you still trying that book thing?” and other lines that were underlined with negativity, but I try not to keep negative people in my life, so my friends today are just as supportive as anyone could hope for.

4. You’ve developed a world with shades and light. Is there a deliberate metaphor operating or did it just come to you that way?

The Timely Death Trilogy is a deliberate attempt to challenge traditional archetypes and stereotypes in literature. For instance, the trilogy revolves around the Dark and the Light, but the Dark is good and the Light is evil. (Or so we are told at the beginning.)

5. It takes a lot of discipline to write a novel. Did you have to develop it or was it more of an obsession?

Both! It begins as an obsession, but it becomes reality with careful discipline, focus, and the passionate belief that you cannot give up.

6. Who is your favorite character from your books?

Choosing a favorite character is impossible because I love so many of them, but I tend to fall in love with my protagonists’ best friends. (Probably because I’m in the protagonists’ heads so often.) In that instance, I always enjoy Pierce (a.k.a. Jonathon Stone) in The Timely Death Trilogy.

7. You are a whiz at social media and are the social media marketing manager for your publisher. Did this come easily as part of your tech-savvy generation or did you have to learn how to manage it?

A lot of it came easily, but I had to learn a lot, too! I’ve spent hours researching social media marketing, and it is a constant learning process considering how fast the environment changes.

8. Every writer dreams of being “discovered.” How did you feel when your publisher found you? Tell us about how that contact came and your reaction.

This is fantastic. Okay. So originally, I was going to self-publish Minutes Before Sunset as I pursued finding a traditional publisher for Take Me Tomorrow, so I started a website for my social media platform. A few months later, AEC Stellar Publishing saw me through Twitter. (Yes, Twitter.) And we started speaking about whether or not I wanted a representative for Minutes Before Sunset. A few months later, we had a contract, and now I’m also releasing Take Me Tomorrow with them soon. Funny how things work out.

9. Was there one particular author, story or movie that inspired you more than others? Which are your favorites?

I’ve looked up to so many authors and writers overtime, but I found that I was simply inspired by words – how the different combinations of words can render a reader speechless. My favorite authors are endless, but I particularly like Meg Cabot, Billy Collins, Cassandra Clare, and Lynne Ewing.

10. What part of writing is easiest for you and which is the most difficult?

The easiest part is coming up with the story and the characters, but the hardest part is letting them be completely true to themselves when controversial topics come up. For instance, my upcoming novel – Take Me Tomorrow – revolves around a clairvoyant drug. But it took me months to decide if I wanted to share such a piece with the world.

11. Where do you want to be as an author in ten years?

I just want to be an author. If I could be helping young writers more, that would be perfect.

12. What advice do you have for aspiring young writers?

My mantra has always been “write with passion; succeed with self-discipline.” Loving what you do will make every painful moment easier, and you will be more likely to embrace the pain in order to continue to grow. You will always grow. Art is a never-ending adventure.

Shannon’s Links:

Website: http://www.ShannonAThompson.com

Facebook: https://www.facebook.com/AuthorShannonAThompson

Twitter: https://twitter.com/ShanAshleeT23

Blog: http://shannonathompson.tumblr.com/

Goodreads: http://www.goodreads.com/author/show/6880615.Shannon_A_Thompson

Amazon Author Page: http://www.amazon.com/Shannon-A.-Thompson/e/B00AXANG76/

Minutes Before SunsetMinutes Before Sunset: http://www.amazon.com/Minutes-Before-Sunset-Timely-Trilogy-ebook/dp/B00CKN4RFE/

secondsbeforesunriseSeconds Before Sunrise: http://www.amazon.com/Seconds-Before-Sunrise-Timely-Trilogy-ebook/dp/B00KX6FN4E/

November Snow: http://www.amazon.com/November-Snow-Shannon-Thompson/dp/0979556511/