There are so many social media platforms these days that maintaining a presence on them all is a full-time job in itself. The real question is whether they’re doing you any good versus being no more than a time-suck on your precious time?

It will take a bit more of your time, but could turn out to be well worth it if you try concentrating on each one separately for a specific trial period to see if your ROA is justified. Those that don’t perform, don’t waste your time; those that do, increase your efforts in that venue. If none of them do you any good, consider whether there is something fundamentally wrong with your posts. One thing to remember is that people’s eyes glaze over if all you do is hawk your books. Give them something informative or entertaining.