
No matter what anyone tries to tell you or the old cliche may imply, readers DO judge a book by its cover. Especially in this day when anyone can publish a book and there is a plethora of pure, indie trash out there, nothing screams “amateur” and someone with a major ego trip than a canned or unprofessional cover. Most readers can spot them a mile away. The main one that comes to mind has a black square where you place your title with a photograph or some other graphic behind it.
In other words, make sure yours looks professional. Put as much thought, time, and money into your book’s appearance as you do your story. Don’t think that you have to spend a fortune. Many cover designers, including myself, will put one together for a very reasonable price. If you want to see some of the ones I’ve designed, you can see them on my Kalliope Rising Press website here.
The cover should represent your story, its theme, and/or main character as clearly as possible. This is not always easy, but is well-worth the thought. I’ve seen great covers that fronted for a lousy story and great stories fronted by a lousy cover. Do everything in your power to make them both the best. Your readers will appreciate it.

