Comparing your story to an established one can help attract readers who will resonate with it. This can be another book or series, a popular movie, or TV show. This is shorter and more direct than describing your story and expecting potential readers to make the connection.

For example, if your book is about vampires, it could still span a huge variety of styles. Does it compare to “Twilight”, the original “Dracula”, or “The Adams Family”? See the difference?