If you’re a new author, don’t expect readers to find your book as soon as it’s released. There are literally millions of books out there and you need to take action if you want anyone to find it. Think of it as being in a huge stadium, such as at the Super Bowl, and trying to get everyone to notice you. Then multiply this by a hundred or more!

This is where networking and book promotion is essential. You can start drawing attention to your work before its release by posting excerpts or updates on your progress to build reader anticipation. Once you have an established fan base it’s a lot easier.