Using holidays and special days to promote your book, using the appropriate hashtags, can be one way to draw in an audience you may have otherwise missed. Of course knowing in advance when these special days occur is essential for proper promotional planning. This is where the website https://nationaldaycalendar.com is worth its weight in gold!

It tells you what all the special days for each month will be as well as designated weeks and months. It may take a while to go through and find them all for the year, but even if you do it once a month, you’re likely to find certain days that you can tie into your book in some way. For example, my book “The Terra Debacle: Prisoner’s at Area 51” has a main character who is a telepathic walking plant with an IQ that rivals Einstein. When National Vegan Day comes along you can bet I’ll promote it!

Just remember to use hastags designated for it to get the full benefit.