Knowing where to find fans for your particular genre can be challenging when it doesn’t fit neatly into a certain category. If you’re writing what’s popular, this isn’t so much of a problem, except then there’s more competition. Nonetheless, finding readers may not be as difficult.

However, if what you write is unique, that’s great for not having as much competition, but chances are not that many people will be interested, either. This is something to think about if your sales are slow regardless of consistent promoting. You may not even know how to categorize it, which is the first step! There are numerous cross-genres out there, but how do you find the readers who will eat it up?

I don’t have any easy answers, since this has been one my biggest challenges as a writer. Even once you identify a potential demographic, finding those individuals can be a challenge. Expect it to take some trial and error before you know your best target and then you’ll have to adjust your promotional plan accordingly.